I am not going to write a full review of
Superman Returns, because, really, why bother when I can just link you to
Leo Partible's excellent review. I agree with probably 95% of Leo's review, and he has lavished much more time and thought on it than I could at the moment.
Let me just say that I loved the movie. I was skeptical going in, and was going to take a lot of convincing (does the world really
need another rendition of Superman?). But the movie won me over within the first minutes.
One of the things I appreciated most about
Superman Returns was its great respect for the Superman mythos and for what has gone before. Believe me, that is not always (or often) the case with comic book movies. The use of the original music themes -- to great advantage, with more powerfully emotional orchestration than in the original even. The respect for Superman's history and character. The dedication to Christopher and Dana Reeve (applause in our theatre). Certainly the Christological symbolism -- played
into instead of away from here, what with Superman falling to earth spread out as if on a cross, and lines like "You say the world doesn't need a savior. But every day I hear them crying out for one." Even the repeating of lines and moments from the original Richard Donner movie ("You shouldn't smoke, Miss Lane.") -- All spoke to an effort on the part of Bryan Singer, the director, to make Superman more important than himself. Kudos to Mr. Singer.
The movie is very well directed indeed. Visually stunning throughout. The action sequence in which Superman saves the space shuttle and a jetliner full of people (perhaps not coincidentally including Lois Lane) is one of
the best extended action sequences I have ever seen.
The performances are also very good. I was very pleasantly surprised by Brandon Routh, who seemed a bit wooden to me in the few TV appearances I've seen. I thought he played
both Superman and Clark Kent well -- Usually an actor gets one right but not the other, in these dual-role superhero things. I felt his pain for the world as Superman. I felt his pain for Lois as Clark.
I also thought James Marsden was excellent in a role (Lois's fiance) that could have been played as a real schmuck (which would would have diminished our respect for Lois, but would have been the easy way to go, since it guarantees that we root for Clark to get the girl -- here, well, the choice isn't so obvious). And Kevin Spacey -- not an obvious choice as Lex Luthor in my eyes -- was very good indeed. He used all that subliminal rage well, thankfully steering the character away from the ridiculousness of Gene Hackman's performance in the original flick.
I wasn't that crazy about Kate Bosworth as Lois. She got off on a bad foot for me with her stupidity in thinking "catastrophic" had an "f" in it. Once we moved in to the romance, I agree with Leo that she was much better than the campy performance Margot Kidder gave. But every time --
every time Jason, her son, was around her performance became simply ludicrous. In no way could I believe for a second that this girl (yes, "girl," not "woman") was a mother. She treated that poor kid like a prop she was forced to schlepp around.
But like I said, I don't want to talk about the movie. Instead I want to try to figure this out: Why didn't more people go see it?
As you may know,
Superman Returns opened... okay. A three-day weekend gross of $52 million, a five-day gross of $84 million. Those aren't shabby numbers. Except...
Except that the movie was predicted to make that $80-some million over the 3-days of the actual weekend. And it was predicted to make anywhere from $105 million to $140 million for the 5-day. (Check out the "Monday Morning Quarterback" discussion on
Box Office Prophets to see just
how disappointing those numbers are.) And when you realize that Warner Bros.
admits to a $260 million budget for this movie (not including prints and advertising, probably not including the various abortive attempts over the years to make a new Superman movie), this movie needed to do waaaaay better than it did.
It
should have done better. It was very well reviewed. It delivers in every area -- emotion, excitement, suspense, visuals. And no one needed any explanation to get them in the front door ("Now, who's that Superman guy again?") So why didn't it?
I can think of three reasons:
1)
Superman is square. He's old-fashioned. He's not edgy. He's not cool anymore. He's your father's (or grandfather's!) superhero.
I think this may have diluted interest for some (to their loss). But very much to their credit, the filmmakers did not try to "correct" this aspect of Superman. They played right into it (that respect I mentioned earlier), thus remaining true to the character and the mythos, and making a better movie for the choices they made. (Wouldn't we all be happier if, say,
Catwoman had remained true to its roots?)
2)
Superman is everywhere. In many ways, Warner Bros. spent $260 million+ to bring back a character that no one was really missing and who, in fact, never really left. What with
Smallville and
Justice League of America, anyone who wants a Superman fix can get one on the small screen. (Can we call TV the "small" screen anymore, now that we're watching mobisodes of
Lost on our iPods? But I digress...)
The presence of Superman elsewhere makes the release of a new Superman movie less of an event. And I have to say, if you're going to spent $260 on a movie, shouldn't it be an event? Or, to bring it down to the box office -- if you're going to spend $10 on a movie, shouldn't it be something that you can't see anywhere else?
3)
What Superman movie? Where was the publicity for this movie? I saw maybe two TV ads. I saw next to no guest spots on all the obvious TV shoes. Maybe one non-review newspaper story. I saw virtually nothing online (unless I went looking for it). I saw no billboards -- not a one. No bus stop posters. Nothing. Nada. Warner Bros. seems to have thought that because they'd spent so much on the movie, they didn't need to spend anything to get people to go see it.
And they had
such a great hook, just waiting,
begging to be used. As the movie opens, Lois Lane is about to accept a Pulitzer Prize for her editorial, "Why the World Doesn't Need Superman." As the movie ends, she is writing a new article: "Why the World Needs Superman."
And that's precisely what the campaign should have been:
Why the World Needs Superman! In every venue, via every media, we should have been hearing different takes on "why the world needs Superman" -- everything from top 10 lists on Letterman to 15-second spots with celebrities talking about Superman (Where was Jerry Seinfeld??!) to faux-scholarly op-ed pieces taking the question quite seriously indeed. And everything in between.
All I can say is, if I was a major filmmaker shopping a project, given the dismal marketing given
Superman Returns I might be looking at studios other than Warner Bros., just because I'd like the studio to do a little work to get some tushes into the seats.
...Next week, the movie-going tushes of America will be sitting down in front of
Pirates of the Caribbean: Dead Man's Chest, which will almost certainly be the no. 1 film of the summer and year. This is bad news for
Superman Returns, because
Pirates is going to take all those big stadium theatres and push Superman off to slightly smaller screens.
So if you've ever heard yourself saying, "It's a bird, it's a plane..." get yourself to a theatre and see
Superman Returns.
Because this is a movie that deserves to be seen.