His second book, Blink, about how intuition works, was fascinating, but not nearly as groundbreaking. I am, however, happy to report that his new book, Outliers: The Story of Success" is much closer to The Tipping Point, and probably even more provocative.
Outliers poses a question which underlies so many self-help books, but which they never ask: Why do some people succeed and others don't?

We think we know the answer, don't we? The myth of the "self-made man" is so ingrained in American culture, as is the idea that if you have enough raw talent, you will succeed, or be discovered ("You're going out there a nobody, but you're coming back a star!")
But Gladwell quickly puts our misconceptions to rest with one well-told example after another. Success, he posits, comes when someone with "just enough" talent puts in enough hard work so that when a (necessary-for-success) unique opportunity comes along, he's ready to take advantage of it... and when that person is supported by the culture in which he grew up.
The first half of the book focuses on "Opportunity," the second on "Legacy," and the examples Gladwell takes us through are fascinating and varied. (Yes, it would be nice from a scientific point of view to have more statistics and less anecdotal evidence for the points he makes, but it would be infinitely less readable.)
For me, the most interesting concept, and the most useful, was the idea that it takes 10,000 hours to become an expert in any area. In our fast-food culture, where we want everything now, and we want it easy, this is an uncomfortable claim. I used to see it in my students, who would come to Hollywood expecting to be rich and famous any moment now. (I'm happy to say that this is not the case with my students at USC, who really do put in the hours!)
One of the most delightful things about reading a Gladwell book is how well-written it is. Outliers, like Gladwell's other books and like his New Yorker articles, is just a pleasure to read. And it's easy to read: Easy enough that we are reading it together as a family right now, and my kids are having no trouble at all following any of it. (In fact, Cory wowed a high school interviewer just yesterday by rattling off all sorts of stories from the book.)
Do you want to know the secret of being a star hockey player in Canada? What the common factor is behind The Beatles' and Bill Gates's success? Why Asians tend to be good at math? What unexpected factor figures into plane crashes? And how to put it all together to spell out the secrets of success? Then Outliers is the book for you.
Outliers is a must-read. Get it now.







