I think it's brilliant in its concept. (Selling body wash as an ultra-masculine product? Body wash?? Wouldn't the ultra-masculine shower cleansing product be a bar of soap?) And I think it's brilliant in its execution, both technically, and the performance by actor Isaiah Mustafa.
But how did they do it? Lots of CGI, right?
Actually, no. It was shot with practical effects, in one shot.
Lee is a big fan of Leo LaPorte, and I'm a big fan (now) of Isaiah Mustafa ("Mom, you're married!" Sabrina keeps remonstrating).... So this "How they did it" video was a lot of fun for us both. It's long, but worth it. Very interesting stuff.
5 comments:
Nate's been showing this to his film classes all week. They love it. :)
NEAT!
I'd seen the commercial, but I like teh "how it works" as well.
Note: the "movement" when moving him to the horse just incidentally ALSO makes the boat seem real and really moving in the water! So it enhances the reality of the scene.
Wowie wow wow. I am so thoroughly obsessed with this commercial right now; I totally geek out whenever it comes on. And Isaiah Mustafa - awesome name for an awesome actor. Totally sold me on it. This commercial is 100% hilarious, and wonderfully done. Thanks for the fun behind-the-scenes look!
Love it, thanks for your behind the scenes look. Mas mas
Post a Comment